One way of hiding sugar in your food is to give it different names, break it down into smaller ingredient amounts so it doesn't seem like it is the leading ingredient (when it is) and slap words like "bran" or "natural" or "whole grain" and "good source of fiber" on it. Assume the average consumer (or the U.S. Government) doesn't know or doesn't care and abracadabra - your food is "Generally Regarded as Safe!" And, if some respectable doctor or scientist like Dr. Robert Lustig says that sugar is a leading cause of disease in our diet, just call him a radical member of the food police.